7: Ads Don’t Work That Way, Customer-Based Corporate Valuation, and Turning Pro
Interesting Reads
Ads DOn’t Work That Way by Kevin Simler
Kevin takes us through his thesis on how ads work, and how it may not be as simple as we once thought.
I find this extremely useful for the new economy and the digital re-shuffle. Highly recommend carving out some time to read this one.
Learning
Customer-Based Corporate Valuation by Abdullah Al-Rezwan (MBI Deep Dives)
When I asked “What’s the best resource on unit economics?” Abdullah graciously sent his thread summarizing a paper by Michael Mauboussin.
Resources & Tools
The Investment Checklist: The Art of In-Depth Research by Michael Shearn
One of the best books that I’ve ever read on research. It’s more of a map than a book, but still extremely valuable resource.
(This is one of the books recommended by Dan McMurtrie)
For Fun
How To Be Creative: How and Artist Turns Pro
An awesome YT video about resistance, putting out creative work, and overcoming. I watch this about once a year.
Most days I publish something useful or thoughtful. Check it out!
Quote Of The Week
No “ifs” i.e. if this or if that, but…
“How” can I be better?
“How” can it be done?
“How” can I get going?
“How” can I accomplish?
This is the positive thinking principle.
– The grandfather of James Clear (Click here to read his thread on finding his journal)
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