How To Start Investing — What Broker Should You Choose?

Choosing a broker can be intimidating, but it shouldn’t be. Below we have a comparison of the most popular investing brokers.

TLDR: Stick with one of the top 3 brokerages like Fidelity, TD Ameritrade (my personal favorite) or E*TRADE. They offer the best combination of features, functionality, support, and trustworthiness.

Here are the most popular brokerages of 2023:

1. Fidelity – Best of the best. Overall great options, support, and features.

2. TD Ameritrade – Best for beginners and my personal favorite. Top notch.

3. E*TRADE – Great app and thorough features.

4. Merrill Edge – Best layout. OK features.

5. Charles Schwab – Financial planning and long-term focus.

6. Interactive Brokers – Best international selection and sentiment tools.

7. Firstrade – Extensive content and phone support in Chinese.

8. Webull – Great layout, but shallow features.

9. Ally Invest – Combines banking and brokerage for convenience.

10. Robinhood – Fun simplified layout but gamifies trading 👎

You can take your time to research each one, or you can do what I do and stick with the top 3. It’s as easy as clicking through to the website above, or downloading the respective app.